Michael Collins TD calls for support for Irish tourism as sector faces uncertain new year

Independent Ireland leader and Cork South-West Deputy Michael Collins TD has today called on Government to focus on delivering more support for Ireland’s tourism industry as the sector enters a period of profound uncertainty.

Addressing the challenges facing tourism operators and associated businesses, Deputy Collins warned that, without robust action, many small towns and rural communities could suffer through the coming months.

Recent figures published by the Irish Tourism Industry Confederation indicate that visitor numbers to Ireland have fallen during 2025, with overall expenditure and international arrivals down significantly compared with previous years. Although some forecasts point to a modest rebound in revenue in 2026, the outlook remains fragile, particularly for regions heavily dependent on overseas tourism. 

Deputy Collins said: “As we approach a new year, the people who drive our tourism industry – hoteliers, guesthouse owners, tour operators, local craftspeople and their employees – are facing unprecedented strain. The data suggests a downturn that is testing the resilience of communities right across Ireland. It is imperative that Government listens and acts decisively.”

He continued: “This sector is a cornerstone of our economy and our cultural identity. We cannot afford to let uncertainty define our future. We need targeted supports, strategic marketing to key overseas markets, and policy certainty that gives confidence to business owners, workers and visitors alike.”

Deputy Collins has previously highlighted concerns over accommodation availability and cost pressures that are affecting competitiveness, particularly in rural areas where capacity limitations risk displacing visitors and undermining local enterprises. 

“We have seen in recent months how vulnerable the industry can be to external shocks,” he said. “That makes it all the more important that we take proactive steps now to safeguard jobs, sustain regional economies, and ensure that Ireland remains a destination of choice.”

Deputy Collins reiterated his call for a tourism strategy that would bring forward proposals aimed at strengthening infrastructure, enhancing international promotion and addressing the workforce and cost challenges that continue to burden the industry.

“As we look to 2026, our focus must be on resilience and renewal,” he said. “Tourism should not be an afterthought in national planning – it should be central to it.”